Detailed breakdown of LinkedIn job posting pricing plans

This article provides a clear overview of the costs associated with posting jobs on LinkedIn. Understanding these expenses is crucial for businesses looking to attract the best talent while managing their budget effectively. We’ll break down the various pricing plans, helping you make informed decisions about your recruitment strategy.

Key Takeaways

• LinkedIn offers both free and paid job posting options, allowing flexibility based on your needs.
• Costs can vary widely depending on the job type, location, and your budget settings.
• For self-serve posts, you can choose between a daily budget or a total budget, impacting how much you spend.
• Contract-based job postings require eligibility and can be more expensive, but offer detailed targeting.
• Promoted posts can increase visibility, but you’ll need to monitor your spending closely.

Understanding LinkedIn Job Posting Pricing

Overview of Pricing Models

LinkedIn offers various pricing models for job postings, which can be confusing. The costs can range from free to several hundred dollars depending on the type of posting you choose. Here’s a quick overview:

Pricing Model	Cost Range
Free Job Post	$0
Self-Serve (CPC)	$10 – $500+
Contract-Based	Varies by agreement

Factors Influencing Costs

Several factors can affect how much you pay for job postings on LinkedIn:

• Job Location: Costs can vary based on where the job is located.
• Industry Demand: High-demand industries may have higher costs.
• Competition: More competition for similar jobs can increase prices.

Comparing Free and Paid Options

When deciding between free and paid job postings, consider the following:

1. Visibility: Paid posts often get more visibility.
2. Targeting: Paid options allow for better targeting of candidates.
3. Budget Control: With paid options, you can set a budget that works for you.

Understanding the costs associated with LinkedIn job postings is crucial for effective budgeting and maximizing your recruitment efforts.

In summary, knowing the different pricing models and factors influencing costs can help you make informed decisions when posting jobs on LinkedIn.

Remember, LinkedIn Premium Career is the cheapest of all LinkedIn account types and costs $29.99/month with a month’s free trial.

Self-Serve Job Posting Costs on LinkedIn

Daily Budget vs. Total Budget

When you post a job on LinkedIn, you can choose between a daily budget or a total budget. Here’s how they work:

• Daily Budget: You set a limit on how much you want to spend each day. LinkedIn may charge up to 1.3 times your daily budget in a single day.
• Total Budget: This is the maximum amount you’re willing to spend for the entire duration of your job post. If you set a total budget of $600 for 30 days, your job will pause once it reaches that amount.

Cost-Per-Click Model Explained

LinkedIn uses a cost-per-click (CPC) model for job postings. This means you pay for each click on your job post. The cost can vary based on:

• The number of similar jobs available.
• The location of the job.
• The traffic on competing job ads.

For example, in 2024, LinkedIn advertising costs range from $2.00 to $3.00 per click. This means you need to plan your budget accordingly.

Managing Your Job Post Budget

To effectively manage your budget, consider these tips:

1. Set Clear Limits: Decide on a daily or total budget before posting.
2. Monitor Performance: Use LinkedIn’s analytics to track how your job post is doing.
3. Adjust as Needed: If you’re not getting enough clicks, consider increasing your budget or changing your job description.

Understanding your budget is crucial for successful job postings. It helps you reach the right candidates without overspending.

Contract-Based Job Posting on LinkedIn

Eligibility Criteria

To use the contract-based job posting option on LinkedIn, your account must meet specific requirements. Here are the main points to consider:

• You need to contact LinkedIn to check if you qualify.
• This option is typically for larger companies or those with ongoing hiring needs.
• A minimum commitment period of 6 or 12 months is usually required.

Billing and Payment Terms

Once you qualify for a contract, you can set detailed criteria for the candidates you want to attract. Here’s how the billing works:

• You will be charged for every qualified candidate that applies to your job post.
• The total cost can range from $1,500 to $3,000 for each job post, depending on the specifics of your contract.
• Payments are made at the end of the contract period.

Advantages and Disadvantages

Using a contract for job postings has its pros and cons:
Advantages:

• Targeted recruitment based on specific skills and locations.
• LinkedIn boosts your job post visibility.
• You can manage your budget effectively over a longer period.

Disadvantages:

• It can become expensive if many candidates apply.
• Requires a commitment that may not suit all businesses.
• Limited flexibility if your hiring needs change.

In summary, contract-based job postings on LinkedIn can be a powerful tool for companies with specific hiring needs, but they come with financial commitments that should be carefully considered.

Promoted Job Posts on LinkedIn

Benefits of Promoted Posts

Promoted job posts on LinkedIn offer several advantages:

• Increased Visibility: Your job post appears at the top of search results, making it more likely to be seen by potential candidates.
• Targeted Notifications: LinkedIn sends instant mobile alerts to qualified candidates, helping you reach more applicants.
• Smart Recommendations: Your job will be shown in the ‘Recommended for You’ section, increasing its chances of being noticed.

Cost Implications

The cost for promoted job posts is based on a pay-per-click model. Here’s a quick breakdown:

Option	Description	Cost Structure
Self-Serve	You control the budget and pay for each click.	Daily or total budget
Contract	A longer-term commitment with charges per qualified click.	Based on contract terms

How to Set Up Promoted Posts

To set up a promoted job post, follow these steps:

1. Choose your job post and select the promoted option.
2. Set your daily or total budget.
3. Monitor the performance and adjust your budget as needed.

Promoted posts can significantly increase your reach, leading to three times more qualified applicants compared to free posts. Unlike free job posts, promoted posts notify employers when an applicant applies and there are no restrictions to the number of applicants.

By investing in promoted job posts, you can enhance your hiring process and attract the right talent more effectively.

Additional LinkedIn Recruiting Tools and Their Costs

LinkedIn offers various tools to help employers find the right candidates. Here’s a look at some of these tools and their costs.

LinkedIn Recruiter Lite

• Cost: $170 per month or $1,680 per year.
• Features:
  • 30 InMail messages per month.
  • Basic InMail reporting features.
  • 20+ candidate search filters.
  • Recommended candidates based on your activity.

This option is great for small HR teams hiring fewer than five people a year.

LinkedIn Recruiter

• Cost: Approximately $15 per user per month for the professional plan, allowing up to 15 jobs and 10,000 candidates.
• Features:
  • Unlimited job postings.
  • Advanced search capabilities.
  • Collaboration tools for teams.

This plan is ideal for larger companies needing to fill multiple positions quickly.

Other Premium Features

• Job Slots: Pay for a set number of job postings that can be used at any time.
• Promoted Job Posts: Costs vary based on your budget, but you can set a total budget or a daily budget.

Tool	Monthly Cost	Annual Cost	Key Features
Recruiter Lite	$170	$1,680	InMail, candidate filters
Recruiter	$15/user	Varies	Unlimited postings, advanced search
Job Slots	Varies	Varies	Flexible job posting options

LinkedIn provides a range of tools to meet different hiring needs, making it easier for employers to connect with potential candidates.

Monitoring and Managing LinkedIn Job Posting Costs

Using LinkedIn Analytics

To keep track of your spending on LinkedIn job postings, you can use the built-in analytics tools. Here’s how:

1. Click on the Jobs icon on your LinkedIn homepage.
2. Select Manage Job Posts to see an overview of your listings.
3. Use the three-dot menu next to each job to manage it individually.

Adjusting Your Budget

You can easily adjust your budget to fit your needs. Here are some tips:

• Set a daily budget to control how much you spend each day.
• If you reach your daily limit, your job post will stop being actively promoted.
• You can increase your budget to boost visibility and attract more candidates.

Understanding Billing Cycles

LinkedIn charges for job postings based on a specific billing cycle:

• Charges are applied every 30 days if the job post is still active.
• If you close a job post before the 30 days, you’ll be billed within 48 hours.
• Once your balance hits $500, you’ll be charged immediately, regardless of the job’s status.

Monitoring your job posting costs is essential for effective budgeting. Keeping an eye on your spending helps ensure you get the best return on your investment.

Summary Table of Key Points

Feature	Details
Daily Budget	Controls daily spending
Billing Cycle	Charges every 30 days
Immediate Charges	Applied at $500 balance

Conclusion

In summary, understanding LinkedIn’s job posting costs is essential for employers looking to attract the right talent. With options ranging from free posts to paid promotions, businesses can choose what fits their needs and budget. Free job posts are a good starting point, but paid options can significantly increase visibility and reach. Whether you opt for a self-serve model or a contract, knowing how to manage your spending and monitor your job ads will help you make the most of your investment. As you navigate these choices, consider your hiring goals and budget to find the best approach for your company.

Frequently Asked Questions